Let’s chat! I’ll learn about your brand and what you’re looking for, then send over a proposal with the project scope, timeline, and budget. Once you’re happy with everything, I’ll send the contract and deposit invoice to lock in the start date. You’ll also receive a brief to fill out, plus guidance for gathering inspiration for your brand.

Once we’re aligned, I’ll send you a contract and an invoice for the deposit. You’ll also receive a brief to fill out, plus guidance on how to gather inspiration for your brand. After receiving the signed contract and deposit, we’ll confirm the start date.

I’ll dive into your brand’s goals, and together we’ll refine your brief. This is followed by in-depth research into your industry, competitors, and audience to get insights that will shape the design.

Using the insights from our research, I’ll present 2 design directions. These will include example logos, colour palettes, and typography that reflect the essence of your brand. We’ll then discuss the best direction to move forward.

Once we’ve chosen the design direction, I’ll begin creating multiple variations and refine the strongest ideas. This is where the design really starts to come together, with colour schemes, fonts, and other elements.

I’ll present the completed designs, explaining my choices and how they align with your brand. I’ll show how the designs will work across different mediums to help you visualise the final product in action.

After we’ve discussed your feedback, I’ll make any necessary adjustments. Once everything’s finalised, we’ll sign off on all deliverables, and I’ll send you your completed assets ready to launch!